Judith Hurwitz is a well received keynote speaker at industry conferences, user groups, focus groups, customer councils for more than 20 years. She offers a no holds barred perspective on the value of technology to business. She focuses her talks on the specific requirements of the audience providing guidance to help determine what the next steps to making a difference. She has a unique perspective on the ebs and flows of technology from a historical and customer benefit perspective. Her deep technical and business background lends credibility to her messages. She has worked in large IT organizations at major corporations, she has started three companies, and has provided management guidance to some of the most important technology companies in the world. She is the author of five books including the newly published business book, Smart or Lucky? How technology leaders turn chance into success. She is also the co-author of more than 10 technology books including four best selling books on cloud computing, service management, and service oriented architectures. Her recent books details lessons that will help entrepreneurs avoid the mistakes of the past and create sustainable and valuable companies. Over the past 20 years, she has been a keynote speaker at events across the world.