Archive for business intelligence
IBM’s Big Data Strategy: the sum of the parts
In researching our new book, Big Data for Dummies, it became clear that Big Data is not simply about a specific tool or technique for Big Data analytics. You would never know this by examining the hype around this emerging market. Yes, Hadoop is important but it not the entire big data ecosystem. Big Data is not one tools
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What is the big deal about big data?
I have begun writing a weekly blog for Bloomberg BusinessWeek. I am pleased to be able to republish my discussions on my blog site. In this blog I discuss the value of big data and its implications for the business. Your comments on this blog are welcomed. The ability to analyze mountains of data is important, but managers need
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Anticipating the Value of Predictive Analytics
My colleague, Fern Halper has just competed an extensive study on predictive analytics. Below is the blog she posted today about the study and the importance of Predictive Analytics to customers. The Inaugural Hurwitz & Associates Predictive Analytics Victory Index is complete! By Fern Halper For more years than I like to admit, I have been focused on the importance
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Judith Hurwitz is an author, speaker and business technology consultant with decades of experience. 
